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Enterprise Greece at PLMA΄s “WORLD OF PRIVATE LABEL”
Private Label Manufacturer’s Association, (PLMA) comprises without doubt the most significant internation-
al exhibition in the field of private labels. It represents the most innovative trends in products and packaging.
PLMA has always figured as a major exhibition. It has, for the last 29 years, attracted retailers, importers,
representatives from supermarket chains, discount, supermarkets, wholesale dealers and department stores from
Europe, North America, Asia to Africa.
PLMA promotes products such as food, beverages, bakery products, pastry, frozen products, meat, traditional food,
products for the kitchen and garden and personal hygiene products.
In 2014, Enterprise Greece, the trade arm of the national agency mandated to promote and support trade and investment in
Greece, hosted the Greek national pavilion. It introduced a large number of visitors to Greek private labels, some of which had
just emerged, although they quickly managed to enter international markets, after PLMA.
Enterprise Greece will, once again be a part of this international exhibition, PLMA΄s “WORLD OF PRIVATE LABEL, at the RAI Exhibition
Enterprise Greece is the new, official agency of the Greek State, under the
supervision of the Ministry for Development and Competitiveness, to
showcase Greece as an outstanding destination for investment and to
promote the highly competitive products and services produced in Greece
for export.
Making Greece More Global, More Attractive, More Competitive
The creation of Enterprise Greece follows current international best
practices in uniting the nation’s outward-oriented support and
promotion efforts to fully realise Greece’s potential to attract foreign
direct investment and to optimise the export efforts of Greek
enterprises.
Enterprise Greece assists foreign investors and enterprises to do
business with Greece, troubleshoots issues related to the public
administration, provides key information about Greece as an
investment destination and promotes the investment sectors in
which Greece excels.
In addition, it promotes Greek products and services to the
global marketplace, helps Greek businesses reach new
markets, find new business partners, and become more
competitive and attractive.
Promoting Local Resources
Enterprise Greece promotes Greece as an investment
destination, especially in the key sectors in which the
country offers a highly compelling advantage: tourism,
energy, food and agriculture, logistics, ICT, environ-
mental management, and life sciences.
Enterprise Greece is also designed to promote the
vast natural and human resources of the country and
expand the significant export potential of Greece’s
manufacturing, agricultural, knowledge, and service
sectors.
Reaching International Markets
In championing investment and trade, Enterprise Greece engages
the international business community with a variety of outreach
events and missions, and organises investment and trade delegations.
A key component of the international outreach of Enterprise Greece is its
integrated relationship with Greek Embassies throughout the world and
close cooperation with the Offices of Economic and Commercial Affairs of the
Enterprise Greece,
109 Vasilisis Sophias Avenue, 115 21 Athens GREECE,
Offices in Northern Greece:
4 K. Kristali Str. 54630 Thessaloniki GREECE.
T: +30 210 3355700, F: +30 210 3242079,
www.enterprisegreece.gov.gr